Before Rodale wrote her book, she ran a long survey among various fiction readers about their reading habits and demographics. According to Rodale, "There were over 800 survey respondents and the participants were mainly via word of mouth [and] Twitter, but shared by many authors/editors/bloggers, so it's not just my audience. Most but not all findings match up with the [Romance Writers of America's reader stats].
Here are Rodale's romance reading survey results: Romance Readers and Non-Romance Readers. It is interesting to compare Rodale's results with RWA's results. Far fewer romance-reading men responded to her survey, so the results are skewed a bit.
The following infographic is based on Rodale's survey.
[click to enlarge]

The following infographic is based on RWA, Nielsens Books and Consumer Tracker, and Rodale's survey.
[click to enlarge]

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